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What Is Domain Authority?

What is domain authority? In the eyes of the search engine, domain authority is how reputable your website is as a leader in its industry. Google and other search engines factor in your website’s domain authority when considering how highly to rank your site. They use your domain authority to understand your website’s ability to produce high quality content, relevant to your product or service.

If your website is targeting highly competitive, national keywords, domain authority can be influential in your website scoring highly in the SERPs.

Your website's domain authority is measured with a score from 1 to 100. The better your score, essentially the higher your website will rank in the SERPs.

Total number of inbound links remains a key deciding factor in calculating your website’s domain authority, but there are over 40 factors taken into consideration.

As a rule of thumb, a ‘good’ domain authority score is relative to the domain authority achieved by the company websites you are competing with in the SERPs. So, rather than aiming for a domain authority of 100, aim to achieve a higher authority score than your key competition.

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