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What Is Copywriting?

Copywriting, simply meaning the written content or text on your website, is arguably one of the most important aspects of your website. Not only is website copy a key marketing asset to utlise for conversion opportunities, it is also an essential element of SEO. Well written copy appeals to both the site visitors, and the search engine bots, intertwining just a peppering of keywords to help describe to the search bot what you do and where you do it, while keeping the content completely natural and engaging to on page visitors.

As tempting as it may be, it’s also important to avoid keyword stuffing, where so-called SEO’s either stuff keywords in the meta tags of a website also known as content cloaking (showing content to the search engine bots which is hidden from website visitors), or fill the copy with spam-like keywords which makes the content of your website hard to read. Even if this boosts your page ranking in the short term, it is highly likely Google will penalise your site in the long term, making it more difficult to regain your page rankings.

Another big no no is duplicate content. Just as it sounds, duplicate content is content written and included on one website, and sharing this word for word on another website. While there is no specific penalty for duplicate content, it will not benefit your website or improve ranking on the SERPs as Google will filter out the duplicate version, so it is best avoided.

Key takeaways: Keep your content real and make capturing the attention of your website visitors your main priority, making sure your content is to the point, relevant and unique.

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