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Why does my website need SEO?

Does my Devon business really need SEO in 2020?

In short, yes. To compete with your local and national competitors, you need an established online presence.

The goal of organic search engine optimisation is ultimately to help new and existing customers find you.

It is important that your website is correctly described to Google through both on-page and off-page SEO so that your website begins to appear in the search engine result pages (SERP’s).

A good analogy for the Google search engine would be that its purpose and intent is to deliver a good match in terms of customer and business. With just a keyword, the search engine is expected to understand what the question is, and deliver the best answer.

Get your business found online

This means it is important to help search engines, understand the product or service you offer, and where you offer it (if you are delivering a product/service locally).

This can be accomplished through an organic SEO strategy. A combination of well written, unique content, relevant links and off page search engine optimisation will help the search bots understand what you do and where you do it, associating your site with the relevant search terms.

If you implement organic SEO well, the search engines will show your website to potential customers enabling them to find you through organic searches.

Compete with local and national competitors

To compete with your local and national competitors, you must have an established online presence.

This isn’t as simple as ‘having a website’. You need to make sure your website and business is visible on the search engine result pages (SERPs), as this can have huge implications on the success of your business, especially in 2020 with the shift to online services. As we discussed above, this is where organic SEO comes into play.

If you want to reach out to potential new customers, or showcase your website online, it is important to invest in an organic search engine optimisation strategy.

If you want to reach out to potential new customers, or showcase your website online, it is important to invest in an organic search engine optimisation strategy.

Be discovered by your ideal customer

It is widely known that over 70% of search engine visitors don’t scroll past the first page of results. As a result, page two of the search results only generate around 6% of clicks, with just over 65% of all clicks being generated from the first five search results.

This means if your business isn’t on page one of the SERPs, or isn't viable at all, you could be missing out on an huge number of potential visits to your site.

Invest time in your SEO strategy

While organic search engine optimisation is no quick fix, and results are not generated overnight, the return on your investment can be incredible. Stay motivated, and keep developing your organic SEO strategy to begin reaping the benefits.

It can take weeks or even months for the search bots to start matching your business with search queries, but the ROI generated can be highly beneficial to your business and its success in today’s competitive marketplace.

Read more about how long SEO takes here.

Partner with an SEO specialist

If you're a busy entrepreneur or business owner, enlisting an SEO specialist to build your brand and grow your organic SEO traffic can be hugely beneficial.

At Pixel Hutch SEO agency in Devon we work with individuals, start ups and established businesses on local, regional and national SEO strategies. Speak with us to discover how we can help you tailor your SEO campaign to attract your ideal customer through a combination of web design and development, SEO, PPC and much more.

If you have an SEO project you would like to discuss, get in touch.

Improve your SEO. Grow your traffic. Make more sales.

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