There will always be commonplace web design practices and guidelines to follow when it comes to redesigning a website, or even building a brand-new website. However, is it really necessary to follow every web design rule by the book, or is it important to break the mould and move away from the norm every now and again? Design is constantly evolving, so what works today, may be considered ‘old hat’ tomorrow. Here are three well known design rules that perhaps we should try to break.
Most designers use only Sans Serif font families when designing websites, but research shows that computer screens have become more sophisticated to better render Serif and Script Style focused fonts, so there is no longer the need to stick with Sans Serif.
A varied mix of funky and readable font styles is fast becoming the new norm. This includes a mixture of Sans Serif, Serif and even Script Styles to highlight important facts and titles.
This being said, it is always important to incorporate easy to read fonts into the design, otherwise visitors will quickly become bored and bounce off your website.
For a number of years, web design focused on slim fonts, muted colours and white backgrounds but why not take the plunge and engage visitors through the use of bold colours and styles? Colour can have a fantastic first impression on the visitor, creating a memorable user experience which sets your business apart from the competition.
While it is important to design a consistent colour pallet which relates to your brand, try injecting pops of colour into your design before measuring the impact this has on user engagement and conversion rate. You may be pleasantly surprised!
In the early days of website design, symmetrical designs were seen to bring balance to the website. Nowadays, it is understood that asymmetry can help create visual interest and balance as the user scrolls and navigates around the website. The use of weight and space to create asymmetry, can result in a much more interesting experience for the user, increasing the time spent on a website and ultimately improving conversion.