Organic search engine optimisation is at the forefront of Google today- potential customers search for a business service or product they are interested in, and Google shows them results which rank highly on SERP’s. However, it is said that organic SEO surfaced as early at 1990, when the first web based search engine was launched.
Before the term organic search engine optimisation became the common name, there were many other terms, of which some are still widely used today: search engine positioning, search engine ranking, search engine submission, search engine placement, Search engine marketing.
It wasn’t until approximately 2004 that Google and other well-known search engines began to personalise the organic search experience, optimising results based on geographical location. It was also around this time that Google began personalising search results based on user search history and interests. By 2006, the original Maps Plus Box had launched (similar to today’s Google Places).
Interestingly, 2006 saw the launch of two widely utilised products still available today: Google Analytics and Google Webmaster Tools. Google Analytics is a vital data source for monitoring web traffic generated by organic SEO, backlinks, PPC and much more, which Google Webmaster Tools (now rebranded to Google Search Console), provides a wealth of information about your website.
Fast forward to 2011 and 2012, where Google released two major algorithmic updates which arguably had the most notable impact on local organic SEO. The idea behind these updates was to ‘clean up’ poor sites as a result of the so-called ‘content farms’ which were being ranked highly by Google regardless of the fact these sites produced low-quality content. These algorithm updates were designed to eliminate poor sites, rewarding sites of high-quality by pushing them up in the SERPs.