In the wake of changing rules and regulations which we find ourselves following in order to protect ourselves and others against the spread of Covid19, we have collated a few SEO and website marketing tips to help your Devon business navigate through the Covid19 pandemic.
First things first, make sure your Devon business details are updated on your website, your maps listing and on your social media channels where applicable. Help your existing customers and people searching for nearby services by sharing an update and amending your business hours if they are reduced due to Covid19. Share updates on delivery and product/service availability information to help reassure your customers.
Reports have already highlighted a spike in online orders and web traffic, so it is a good idea to review your current online presence and consider whether you could adapt your website or services to engage and serve a more remote customer base.
Is it possible to bring some of your bread and butter services online? This may help your Devon business reach a new audience online (if your current SEO/web marketing is limited) while showing your existing customer base that you are adapting to help serve them through these difficult times.
Here are a few examples of how different business types are adapting:
- Garden centres and shops may set up an online store to take online orders
- Restaurants and cafes may set up an online ordering website for pickup and delivery
- Yoga studios and gyms may offer virtual training sessions
- A teacher may begin hosting virtual lessons and Q&A’s via video link
If your business is currently brick and mortar without a website or online store, we can help! At Pixel Hutch SEO agency in Devon, we can help your business get started online with everything from the initial website design and build, to organic SEO strategy and ongoing support.
The world is constantly evolving as the Covid19 pandemic unfolds. Your SEO and website marketing should be too. Now is a great opportunity to review your current SEO and web marketing campaign to ensure it is set up to keep customers informed and your existing Devon audience engaged.
As we mentioned earlier, we recommend at a minimum keeping your Devon business details, such as your opening hours, up to date as often as they change. In addition, it is also important to ensure your online strategy is set out correctly to target a new wave of online customers, communicating any changes to your business offering and how your business is adapting to serve customers through the pandemic.
At Pixel Hutch, we are specialists in SEO, providing search engine optimisation consultancy and ongoing SEO services to Devon businesses large and small who, of course, require an individually tailored SEO strategy. Our SEO solutions can cater for anything from small to medium local search engine optimisation campaigns to boost search visibility, to nationwide solutions which help large businesses compete on Google and stay ahead of the curve.
If you have an SEO project you would like to review with us, get in touch.
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