In today’s fast passed world, organic search engine optimisation is essential. It is more important than ever before for your business to have an online presence, and one which is discoverable by potential customers. Google is a fantastic platform for placing your website, as the search engine receives over 63000 searches per second. That’s a total of approximately 5.6 billion searches every day! From helping you cook a meal and answering day to day questions, to discovering local businesses, Google offers a plethora of useful information which billions of people turn to every day.
As a small business owner, you may be wondering: “How can I improve my online search presence through organic SEO?” While this differs from business to business, depending on the industry and competitiveness of each keyword, there are many tools at your disposal to give your website a kick start, earning a great spot on Googles search engine result pages (SERP’s) through organic search engine optimisation.
Here are just a few examples of factors which you can implement today, in order to improve where your website shows on Googles SERP’s as part of your organic SEO strategy: submit your site to Google, simple link trail, choose strong keywords, optimise for mobile, show Google you are a real life local business.
Submit your site to Google
A commonplace task here at Pixel Hutch, and a way to quickly highlight your new site to Google to ensure it is crawled. This is particularly useful for a brand new website which Google is unlikely to have discovered yet. One way to do this, is to simply set up your site on Google Search Console and ‘submit a sitemap’. Simply put, a sitemap is a list of pages (including links) of your website.
Top tip: be sure to regularly update your sitemap each time a new page is added to your site as this will enable Google to quickly and easily discover new additions when re-crawling your website.
Create a simple link trail
Ensure links are simple and clear, both internally and externally. This will aid organic SEO, as it gives Google a clear path to or through your website, meaning it is likely that more pages will be crawled and ultimately indexed on Googles search engine result pages. Internally, this will be in the form of a structured navigation and footer, as well as a sitemap. Externally, it can also be useful to set up a social media presence and build other external links from high quality directories and industry relevant blogs.
Choose industry specific, strong keywords
Simply put, keywords are usually around three to five words long and are phrases which your target audience is likely to search for when attempting to find a business such as your own. For example, if someone was looking for an SEO specialist such as ourselves, they may type the following phrase in to Google: ‘organic SEO Devon’. On the other hand, if someone was looking for a blue jumper, they may simply type the phrase: ‘ladies blue jumper’ into Google and browse the search engine result pages. You should have a vague idea of what keywords to target based on what phrases your target audience will be searching. However, the Google Keyword Planner is a great tool for keyword research, to help you determine which phrases are commonly searched within your niche. As a general rule of thumb, longer keyword strings are less competitive and therefore easier to score for on Google through organic SEO.
Optimise your website ensuring it is mobile friendly
It is well known that mobile devices are commonplace in today’s modern society, and mobile devices are also becoming a useful tool for quick, on the go Google searches thanks to faster and more reliable internet services and the introduction of 4G/5G. Today, research shows that more than 40% of people search for local businesses and services solely on a mobile device. As a result, with the aim to maintain good usability, Google will look at how well optimised your site is and take this in to account when deciding where to place your website on its SERP’s.
For this reason, optimising your website for mobile is standard practice for organic SEO here at Pixel Hutch. Our websites are fully responsive, with mobile optimised elements which in turn, improve website speeds.
Show Google that you are a real, local company
Good practice for organic, local SEO campaigns, this will help your business appear on Googles SERP’s when a potential customers searches for a nearby ‘local’ business. Along with localised on page search engine optimisation, Google My Business is a great way to gain an extra spot on page one of Google. Google My Business is a directory of local businesses and populates ‘Google Maps’. As you are required to verify your business through Google to ‘complete’ the business listing, this is a great way to show Google that your business is local to the area you are targeting through organic SEO. To create a Google My Business maps listing, and potentially gain an extra spot on Google, simply visit Google My Business.
If you are looking for a search engine optimisation specialist in Devon, get in touch for a friendly chat to see how we could help get your business found on Google.