Whether you have a brand-new website in the making, or already have a website which is not generating traffic, here we share four sure fire ways to improve the local SEO of your website.
First things first, make sure your website is discoverable to Google, and that you have all ‘technical’ SEO aspects in place. This includes the basics such as xml sitemap being included and submitted to Google Webmaster Tools, to ensure Google is aware of potential pages within your site to be indexed. Similarly, it is important that your site has a navigation and footer, with all main pages clearly visible. After all, if visitors to your site can’t navigate with ease, how do you expect Google bots to?
Secondly, carefully consider your sites content. Create engaging content of value to customers who will be searching for your services. This could be in the form of a blog, case studies featuring unique photos of your work alongside customer reviews, a gallery of your work, information about your services including your unique selling points, solutions to problems which relate to the type of service/product you offer, unique and personal product/experience reviews etc. Unique content will not only help aid organic SEO, but if it is interesting, it can also encourage new visitors to stay longer and explore your site.
Thirdly, get social! Build your following by creating accounts with Instagram, Facebook, Pinterest, LinkedIn etc. Start listening and engaging with your audience. While this won’t directly impact how your website performs in relation to organic SEO, it will improve public relations and increase brand awareness.
Lastly, get good organic SEO assistance! We offer bespoke packages ideal for both start-ups and larger enterprises which are scalable with your company’s growth. Click here to see how we could help your business grow on Google and improve its local SEO.