As SEO specialists, this is a question we're asked a lot by our potential clients, unfortunately it's also one which is not as black and white as you may like to think.
Unfortunately, many companies spam the inbox of business owners promising to get their website to the very top of the search engine within just a few weeks, and for a very small fee. These promises are completely unrealistic and dishonest, and there are many variants which will affect your websites success on the search engine results pages.
Organic SEO is a long term project, and one to be carried out with calculated research and execution. How long it takes to get your website found on the search engine will depend on a number of key factors such as; your geographical location, competitors within your industry, local or national targeting, the responsiveness of your website design and much more.
Your website's existing search engine ranking and domain authority will also be influential to how quickly your website will begin to rank through SEO.
The most honest answer is it depends. Getting a website to rank highly on the search engines through SEO is our bread and butter, it's what we do. However, your website's ability to rank on the search engine will depend on a huge number of variants.
As a rough guide, we often find that low-competition keywords take between 1-3 months, while high-competition keywords can take between 4-12 months and longer for keywords not tied to a particular geographical location.
Similarly, a newly built website will have zero domain authority or trust, will be even more difficult to rank highly for competitive keywords. If your website is already well established on the search engines, and already scores well for a number of keywords, targeting additional keywords and locations will be less tricky.
Now, let's take a look at some factors which could affect how quickly your website ranks on the SERPs.
Your competitors are also investing in SEO. In the past, SEO was often seen as an after thought with little or no effort made to improve scoring on Google which made it an easier task for businesses who did have their finger on the pulse.
This is no longer the case, businesses are now investing heavily in SEO and all aspects of digital marketing to stay ahead of competition. Now more than ever, with the emergence of Coronavirus, businesses are understanding the importance of digital marketing and SEO, in addition to their offices, showrooms, premises and store-fronts.
While your competition online may now be fiercer than ever, so too are the search bots that crawl your website! Over the years, Google has released a plethora of updates to improve its algorithms, meaning there are many more considerations to make when reviewing your website's SEO.
Head over to our SEO Glossary to learn more about technical SEO and how this can affect your page ranking.
Achieving page one ranking in the search engine results pages through organic SEO is no easy task. It requires a great deal of content strategy, on page and off page SEO, and time.
Google indicates that it can take between 4-12 months to achieve significant success online, but as a rough indication, we anticipate low-competition keywords take between 1-3 months, while high-competition keywords can take between 4-12 months and longer for keywords not tied to a particular geographical location.
It is also beneficial to ensure your brand is consistent and positively portrayed across all online media i.e. social media accounts, Google maps and your website (in particular, a consistent business address and telephone number).
If you're a busy business owner, enlisting an SEO specialist to build your brand and grow your organic SEO traffic can be hugely beneficial.
At Pixel Hutch SEO agency in Devon we work with individuals, start ups and established businesses on local, regional and national SEO strategies. Speak with us to discover how we can help you tailor your SEO campaign to attract your ideal customer through a combination of web design and development, SEO, PPC and much more.
If you have an SEO project you would like to discuss, get in touch.