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Why Digital Marketing & SEO Are Essential Post Covid19

The importance of digital marketing and SEO post lockdown

The Coronavirus pandemic has undoubtedly changed the way businesses communicate with their audience, forcing businesses to rethink their marketing and putting the spotlight on digital strategy and SEO.

As the UK begins to ease out of lockdown we can start to understand how we as a society will be affected by the Covid19 pandemic both on a personal level, perhaps by finding joy in meeting with friends and family once more, and the economic uncertainties we now face. As an SEO agency in Devon, we take a look at how strategic digital marketing and organic SEO will play an important role in helping local businesses return to some normality and recover from the pandemic.

Be proactive with digital marketing

Proactive marketing strategies both digital and traditional can help your Devon business get back on its feet by driving high-quality traffic and potential new customers to your website. In the wake of Covid19 and the boom in online sales, if you don’t have a digital marketing and SEO (search engine optimisation) strategy in place you could be missing out on valuable sales. Now is the ideal time to invest in digital and SEO.

Businesses in Devon which have already implemented digital marketing and organic SEO strategies will be a step ahead of their Devon competitors who are yet to expand their marketing online.

Expand your digital reach

Partnering with an SEO agency in Devon like Pixel Hutch is a great way to attract a warm audience who are already interested in your product or looking for a service your business has to offer, and this is where digital marketing comes up trumps over traditional marketing.

With organic SEO your Devon business can put all your marketing efforts into targeting a specific keyword that you know your ideal customer is likely to search for. This increases the chances of a visitor successfully completing a call to action.

In contrast, with a traditional marketing strategy, you pay for advertising space in a magazine, newspaper or flyer drop with the view that a small percentage of viewers may be your ideal customer. Digital marketing and SEO focuses on attracting an inbound, warm audience.

Refine your long-term SEO strategy

Now is a great time to build upon the long-term organic SEO strategy for your Devon business. At Pixel Hutch, an SEO agency in Devon, we love to watch businesses large and small grow through targetted digital marketing and SEO strategy. Whether it’s technical SEO to ensure your website is indexable by search engines and to improve on how your website scores, crafting new content which will be useful to your target audience or designing landing pages that convert, we can help.

Improve your digital presence with SEO

Digital marketing and SEO are set to shape the future of marketing, with an abundance of businesses looking to improve their digital presence.

At Pixel Hutch SEO agency in Devon, we would love to assist with your digital marketing and SEO strategy, to help your brand grow and evolve as the UK returns to normal post Covid19. Speak with us to discover how we can help you tailor your digital marketing campaign to attract your ideal customer through a combination of web design and development, SEO, PPC and much more.

If you have a digital marketing or SEO project you would like to discuss, get in touch.

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