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Choosing keywords for organic SEO

How to choose keywords for your SEO strategy

While your website needs to look good in order to convert visitors into warm leads or customers in your store, this is only the first step in getting your business online.

If your website isn’t generating traffic, it won’t have the opportunity to convert visitors into warm leads. An essential part of building your online web presence, is making sure your site scores as highly as possible on Google searches for what you do and where you do it.

One of the most important factors in organic search engine optimisation is to make sure you choose the keywords most relevant to your business and location, incorporating these in both on page and off page organic SEO. Simply put, keywords are usually between three to five word phrases, which you know potential customers will search for on Google when looking for a service or product businesses like your own offer. Here are our top tips for help choose the perfect keywords for your organic search engine optimisation strategy.

Define an initial keyword list

In the first instance, make a list of potential keywords off the top of your head. This of terms are key phrases your target customer may be looking for when searching on Google for a business similar to your own. To help, Google what you think your customers would search, and if your industry competitors appear in the organic search results, you are heading in the right direction.

Think like your customer

When selecting your perfect keywords for organic SEO, pair your product or keyword with describing words to help target your preferred customers. If you offer a service to local customers, be sure to add a location specific word to your keywords. This will help you appear for a product or service in your area, helping the right people find your business on Google.

It is really important to think about how a potential customer is likely to search for your business on Google. Put yourself in your customer’s shoes and really consider what they may type when seeking a product or service such as your own. It may be helpful to ask some of your existing customers, friends or family, what they would type into Google if they needed the same product or service offered by your business. For example, if someone was looking for organic search engine optimisation and they lived in Devon, they may type the phrase ‘organic SEO Devon’ in to Google.

Think smarter not harder, utilise readily available tools to assist with your SEO keyword research.

Utilise the Google Keyword Tool

Utilised by search engine optimisation experts, the Google Keyword Tool gives you the opportunity to explore exactly how many people search for a specific key phrase every month. This tool will also suggest similar/related keywords and phrases to give you variations, and rank each key phrase on its competitiveness. The more competitive, the more challenging it will be to score for through organic SEO.

The Google Keyword tool is a free resource, owned and managed by Google. In the past, anyone was able to use the keyword tool, but unfortunately now, you must have an AdWords campaign set up in order to utilise this free feature.

Identify a niche in your market

You may discover through the Google Keyword Tool, that some keywords and phrases are exceptionally competitive, especially if they are targeting national traffic. If you find yourself up against a high tide, considering finding a niche (at the least to build your domain authority).

It is important to find quality keywords, over quantity. The most competitive keywords may be too broad and, if you do begin to score for them, may not lead to increased business. Experiment by adding adjectives to your keyword list, to create more targeted, niche key phrases for your organic SEO strategy. You will be more likely to score on Google for these and they may lead to increased warm leads.

Once you’ve carefully collated your list of keywords (approximately five to eight variations), put them to use as part of your on page and off page organic SEO strategy to help get your business found on Google.

Chat to an SEO specialist

Here at Pixel Hutch, we can help you select the right keywords for your business and location, as well as manage your ongoing organic SEO strategy to ensure your business not only gets found on Google, but also stays found on Google.

If you have an SEO project you would like to discuss, get in touch.

Improve your SEO. Grow your traffic. Make more sales.